The Best Appointment Scheduling Apps for Small Businesses

Kat Lu

Running a small business is all about making smart choices, especially when it comes to saving time and working efficiently. This is where technology, like online appointment scheduling apps, really comes into play. They're a game-changer for getting rid of those time-consuming manual bookings and never-ending email back-and-forths. With these handy tools, small business owners can breeze through scheduling appointments, giving them more time to focus on what they do best and making life a bit easier for their customers too.

For businesses of all kinds, from law firms scheduling initial consultations to growing consultancy firms organizing discovery calls, the ideal scheduling software merges adaptability with ease of use. It empowers clients to book, reschedule, cancel, and make payments effortlessly, enhancing the overall customer experience.

Finding the right appointment scheduling app can seem daunting amid a sea of options. To aid in this decision, we've compiled a list of the top 4 appointment scheduling apps for small businesses in 2024. Each app has been selected for its ability to streamline your scheduling process, save valuable time, and elevate your business operations. Join us as we delve into these top choices, each a contender in simplifying and enhancing the way small businesses manage their appointments.

Criteria for choosing an appointment scheduling app

Navigating the vast sea of appointment scheduling apps can seem like a daunting task for small businesses. The right choice can effortlessly bridge the gap between clients and services, while the wrong one might just add to the existing workload.

Here's a distilled list of criteria to help you choose the ideal scheduling app for your business:

  1. Feature flexibility and customization: The ideal scheduling app should align seamlessly with your specific business needs. This goes beyond simply managing diverse bookings or automating routine tasks. It includes ease in setting availability, accommodating last-minute changes, and even options for package bookings or tiered service selections. A top-notch scheduling software should intuitively adapt to your unique requirements, allowing you to customize its functionalities—from tailored notification settings to personalized booking interfaces—to truly resonate with your business model.
  2. Calendar Compatibility: An effective scheduling app must smoothly integrate with your existing calendar system, ensuring that your appointments don't get scattered across multiple platforms. For instance, if you're reliant on Google Calendar for personal tasks and Microsoft 365 for business-related schedules, the app should effortlessly sync with both. Prioritize apps that offer two-way syncing with popular calendar platforms.
  3. Payment Versatility: If your business requires upfront payments or enables coupons for discounts, ensure the app supports it. Moreover, it should be compatible with your preferred payment gateway, be it Stripe, PayPal, or any other provider.
  4. Integration Capabilities: A top-notch scheduling app should seamlessly mesh with other vital tools in your tech stack. This means integration with automation tools like Zapier, which can bridge gaps between various software applications. Additionally, in today's remote-centric world, the app should easily connect with virtual meeting platforms such as Zoom and Google Meet, ensuring smooth transitions from booking to meeting without any hiccups.
  5. Cost-Effectiveness: Small businesses and startups operate on tighter budgets, making cost a primary concern. Look for scheduling apps that offer a robust set of features without an exorbitant price tag. It’s essential to get value for your money.

By considering these criteria, you'll be better positioned to choose a scheduling app that not only meets your needs but also enhances the overall efficiency and productivity of your business.

Now let’s dive into the list!


CozyCal is a minimalistic, delightfully simple appointment scheduling app that seamlessly integrates with small businesses’ websites. Its design philosophy is centered around simplicity, flexibility and ease of use.

Features and Capabilities

Instead of confronting users with a dizzying array of options, CozyCal's minimalistic interface gently guides users, making appointments and schedules the focal point.

Whether you're booking one-on-one meetings or group sessions, the platform presents its features in an organic, intuitive manner that integrates with your website, featuring deep customizations and a white-label option.

You can edit the booking page’s background color, text and images as well as remove CozyCal’s branding to ensure a personalized and professional interface for your clients. This focus on brand consistency is crucial for small businesses seeking to establish a strong, professional online presence.

Customize CozyCal booking page to streamline small business appointment scheduling.

One of CozyCal's standout features is its robust calendar integration, boasting a two-way sync with major platforms like Google Calendar and Microsoft 365. This integration is pivotal for small businesses needing a cohesive view of their appointments, avoiding conflicts and ensuring efficient time management. The two-way syncing feature is particularly beneficial, merging personal and professional schedules in one accessible location.

Beyond mere calendar syncing, CozyCal offers granular control over your scheduling nuances. Whether you're setting buffer times between meetings, opting to manually approve or decline guest event requests, and sending white label automatic email notifications, CozyCal makes sure you have maximize control over your schedule.

With its integration of Stripe for seamless payment processing, CozyCal stands as a growth catalyst for small businesses. You can apply coupons that easily appeals to clients and offer attractive deals that foster loyalty. It particularly shines with package bookings, ideal for businesses offering series of sessions or classes. This functionality not only simplifies the booking experience but also significantly boosts upfront revenue.

CozyCal offers handy integrations to streamline workflows and make your day a little easier. It connects effortlessly with Zoom and Google Meet for smooth virtual meetings, and with Google Analytics to provide useful insights into your booking patterns. Plus, its Zapier integration can help automate repetitive tasks and build custom workflows that align with your business’s needs. These thoughtful features are part of what makes CozyCal a reliable and helpful tool for managing your business's scheduling needs with ease.

Sync with external calendars to keep your availability updated in real-time.

CozyCal's ethos extends beyond individual scheduling. With team scheduling, you can share team availabilities, collectively manage schedules, and enable round-robin booking to ensure meetings are allocated evenly across the team. And if you are running businesses for physical space such as studios or co-working space, CozyCal’s hybrid capability offered through resource booking means you can optimize appointment scheduling for multiple team members or resources, like meeting rooms or equipment.

Now, while all these features are enticing, there's something genuinely unique about CozyCal. It's not just another product from a tech conglomerate. Instead, it's the heartfelt creation of a two-person team - a husband and wife duo (click here to read our story). This close-knit dynamic ensures that feedback isn’t just gathered on their public feature roadmap; it's integral to CozyCal’s evolution. Unlike other tools out there that might be slow or unresponsive to support requests, Kat and Chris can be reached easily and quickly to answer your questions.

In essence, CozyCal isn't just an alternative; it’s a compelling option in its own right. It offers a blend of simplicity, flexibility, and a touch of personalization that's hard to find elsewhere. So, if your current scheduling tool feels a bit lackluster, maybe it's time to cozy up with CozyCal and experience the difference firsthand. And remember, while appointments are its strong suit, don't overlook its potential in resource bookings, should you ever need it.

What to bear in mind

Desktop-app only: When incorporating CozyCal into your scheduling toolkit, it’s worth noting that it is designed as a desktop-only application. As of now, CozyCal does not offer a mobile app, focusing instead on providing a robust and efficient booking experience through desktop platforms. This detail is key for users who prioritize mobile accessibility for managing their appointments and schedules.

No free plan: Unlike some competitors, CozyCal does not offer a free plan. This could be an important consideration for very small businesses or individual users with limited budgets who are not yet ready to commit to a monthly or annual subscription.


‍The Pro plan is priced at $20/person per month for monthly billing, or $15/person per month when billed yearly. You can create unlimited booking pages and event types.

The Plaid plan include all Pro plan features plus white label features (custom domain, white label email notifications and removal of CozyCal branding) is priced at $25/person month for monthly billing, or $30/person per month when billed yearly.

It’s free to sign up and comes with a 10-day free trial. There is a generous discount offered to teams larger than 10.

💡 Click here to sign up and try CozyCal today!

Acuity Scheduling

Acquired by Squarespace in 2019, Acuity Scheduling is a cloud-based appointment scheduling tool designed for both tech-savvy users and those just beginning their digital journey. It’s built to cater to the unique needs of small businesses, providing a platform that streamlines appointment bookings.

Features and Capabilities

Acuity Scheduling offers flexibility in managing diverse bookings, from setting availability to handling last-minute changes. It goes the extra mile by allowing small businesses to create package bookings and offer tiered services, meeting a range of customer needs.

Its user interface can be tailored to match your brand, from notification settings to the booking interface, ensuring a seamless experience that reflects your business model.

Acuity Scheduling offers a wide variety of features to support appointment scheduling and operations for small businesses.

Recognized for its extensive integration capabilities, Acuity Scheduling syncs with major calendar systems like Google Calendar and Microsoft 365. This two-way syncing ensures that your personal and professional appointments are harmonized, preventing any scheduling conflicts and keeping your operations smooth.

Understanding the need for financial flexibility, Acuity supports a variety of payment gateways including Stripe, PayPal, and more. It also offers features like gift certificates, package bookings, membership subscriptions, and group classes. The flexible payment features are beneficial for businesses requiring upfront payments or deposits, offering a secure and streamlined transaction process for both the business and its clients.

In an era where efficiency is key, Acuity Scheduling excels by integrating with a host of essential tools. Its connectivity with automation tools like Zapier bridge between different software applications. Additionally, its compatibility with virtual meeting platforms such as Zoom and Google Meet ensures that transitions from booking to meeting are smooth and hassle-free.

What to bear in mind?

Declining customer support: Since Acuity Scheduling merged with Squarespace, some users have reported a decline in the level of customer support. This can be a significant factor for businesses that rely heavily on prompt and effective support for any technical issues or queries.

Confusing user interface: Some users find the interface less intuitive and more challenging to navigate, especially when first getting started. This could mean a steeper learning curve for new users or those less tech-savvy. The extensive functionalities, while beneficial for many, might be overwhelming for users who need a more straightforward, simpler scheduling tool.

Slower Feature Development Pace: Alongside these considerations, it's important to note that Acuity Scheduling has experienced a slowdown in their rate of feature development. Since merging with Squarespace, the frequency of new updates and functionalities has decreased. This slowdown could affect businesses looking for continuously evolving scheduling tools with regular feature enhancements.


The Emerging plan is $20 per month paid monthly, or $16 per month paid annually, including 1 staff/location.

The Growing plan is $34 per month paid monthly, or $27 per month paid annually, including 6 staff/locations.

The Powerhouse plan is $61 per month paid monthly, or $49 per month paid annually, including 36 staff/locations.


Setmore is designed to cater to small businesses with its adaptable features. It allows easy adjustment of availability and can handle sudden schedule changes effectively. Your clients can book group sessions and recurring classes on a straightforward interface that enables customization of notifications and the booking process to suit your business style.

Features and Capabilities

A strong suit of Setmore is its calendar syncing capabilities. It integrates with major platforms like Google Calendar and Microsoft 365, ensuring that all your appointments are centralized and up-to-date. This feature is vital to avoid overbooking and to maintain a harmonized schedule across personal and professional commitments.

Setmore offers deep customization options for booking pages and email notifications.

Setmore supports a wide variety of integrations including social media platforms (Facebook, Instagram), payment portals (Stripe, PayPal), video meeting platforms (Zoom, Teleport) and marketing. platforms (MailChimp, Constant Contact), and Sales and CRMs (Hubspot) and other business apps (Zapier, Slack). These integrations can help small businesses streamline operations, boost appointment bookings, and enhance customer service.

A notable feature of Setmore is its support for QR codes, adding a modern twist to how customers can engage and book appointments. This functionality allows small businesses to generate a free QR code that can be placed in various locations, such as print ads, business cards, and emails, enabling customers to scan and book appointments instantly.

What to bear in mind?

No package bookings: One notable limitation reported by some users is that Setmore falls short in offering package bookings. For businesses that rely on selling services in bundles or as part of a package, this limitation might necessitate looking for additional software or workaround solutions.

Occasional performance issues: There have been instances where users experienced performance reliability concerns with Setmore. Issues like the application crashing or stopping unexpectedly can disrupt business operations and impact the customer booking experience.

Delayed customer support: Some users have experienced delays in customer support responses from Setmore. Prompt and effective customer service is crucial, especially when dealing with scheduling disruptions or technical issues, so this could be a concern for businesses requiring immediate support.


The Free plan with limited features. Up to 4 users can use this option.

The Pro plan is $12 per user per month paid monthly, or $5 per user per month paid yearly, including advanced features

The Team plan is $9 per user per month paid monthly, or $5 per user per month paid yearly, including advanced features and HIPPA compliance.


YouCanBookMe (YCBM) excels in offering deep customization options, crucial for small businesses looking to reflect their unique identity. Businesses can effortlessly modify booking pages, align availability to their specific workflow, and adapt quickly to schedule changes – a vital feature for the ever-changing pace of small businesses.

Features and Capabilities

Similar to other scheduling apps in the market, YouCanBookMe offers seamless integration with popular calendars like Google Calendar, Microsoft 365 and Fastmail calendars. In terms of integrations, it offers 9 native integrations including Google calendar, Microsoft outlook, Zoom, MS teams and Stripe. Its compatibility with Zapier furthers operational efficiency, automating repetitive tasks and connecting a variety of business applications, thus freeing up valuable time for small business owners.

YouCanBookMe distinguishes itself with its impressive capability to translate booking pages into 44 different languages

Whether it’s for one-on-one meetings or group bookings, you can control your availability by customizing your appointment settings. To make sure you are not flooded with unwanted meetings, you can create password-protected booking pages, tentative bookings and meetings with fixed start and end dates.

What distinguishes YCBM is its capability to offer booking pages that can be automatically translated into as many as 44 languages, covering options like Chinese and Hebrew. These capabilities render YCBM ideal for individuals and small businesses operating internationally and across various time zones.

In addition, YCBM offers a level of customization for sending email and text notifications that is absent in many other scheduling apps. You can set up triggers for different events, such as sending confirmation emails post-booking and SMS reminders before meetings to reduce no-shows. These notifications can be customized with various styles, hyperlinks, images, and personalized with mail merge tags that reflect the specific details of the booking.

What to bear in mind?

Lack of package booking: One of the notable limitations of YCBM is the absence of features for package bookings. For small businesses that rely on offering bundled services or multiple sessions as a package, this could be a significant drawback. Without the ability to book services in a package, businesses might have to look for workarounds or use additional tools to accommodate this need.

No recurring sessions booking: Another feature YCBM lacks is the ability to schedule recurring sessions. This could be a limiting factor for businesses or service providers who offer regular appointments or classes. The inability to set up recurring bookings might require manual intervention for each session, potentially increasing the administrative workload.


YCBM stands out from other scheduling tools with its unique pricing model, charging per connected calendar instead of per user.

Its pricing structure only has a single price point, granting access to all its premium features.

The Free plan comes with limited features.

The Paid plan is $12 per calendar per month, including all premium features.

Which scheduling software should you choose?

As we reach the end of our exploration into some of the best appointment scheduling apps for small businesses in 2024, it’s clear that each tool - CozyCal, Acuity Scheduling, Setmore, and - brings its unique strengths to the table.

CozyCal impresses with its minimalistic design and white-label features, making it ideal for businesses focused on a seamless, brand-centric booking experience. Acuity Scheduling stands out for its robust customization and diverse integration capabilities, catering to businesses with complex scheduling needs. Setmore, with its user-friendly interface and comprehensive range of integrations, offers a balanced solution for businesses seeking both simplicity and functionality. Lastly, YouCanBookMe, known for its intuitive user experience and strong customer support, serves as a dependable option for those prioritizing ease of use and reliability.

The choice of the right scheduling tool ultimately hinges on your specific business needs, your growth trajectory, and the kind of client experience you wish to deliver. Whether you prioritize a simple, no-frills booking process, comprehensive customization, or robust integration capabilities, there is a tool out there that aligns with your business goals.

Remember, in the dynamic landscape of small business operations, the right digital tools not only streamline your processes but also enhance your client interactions, contributing to the overall growth and success of your business. As you make your choice, consider not just the features and pricing, but also the long-term impact on your operational efficiency and customer satisfaction. In 2024 and beyond, the power of an efficient scheduling system in transforming your small business cannot be underestimated.

Kat Lu
Co-founder of CozyCal. Wanderlust at heart. Love books and films.

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